CREATIVE DIRECTION
BRITBOX AT THE OCULUS WORLD TRADE CENTER
Conceptualized and helped execute BritBox brand creative displayed across 22 Oculus World Trade Center screens, and since adapted for other out-of-home placements throughout Boston and New York
The visuals were designed to engage passersby and prompt them to choose their TV viewing style – Based on their choice, they were then recommended a British show
“UNDENIABLY BRITISH” CAMPAIGN
Expanded upon BritBox NDX’s “Undeniably British TV” tagline by replacing “British” with emotions viewers will experience while watching the streaming service
Conceptualized campaign creative, edited TV and digital spots, and contributed video elements to out-of-home deliverables
ARCHIE VIDEO CREATIVE
Conceptualized and executed all video deliverables for the US premiere of Archie
RECIPE VIDEOS FOR WEIGHTWATCHERS
Storyboarded, produced, and managed edits for several recipe videos for WeightWatchers
INDIE PROJECTS
Directed a variety of independent music videos and shorts, including “Use a Friend,” an official selection of the Fandependent Films Spring Festival and IndieFEST award winner
